Zihui Huang
CHINFIÉ is a cosmetic brand for women of all ages with Chinese skin.
This brand redesign redefines CHINFIE's market positioning and visual symbols.
The Chinese elements that were weakened initially in the brand were enhanced to highlight the brand's Chinese cultural identity. The use of traditional and modern aesthetics collided with the new image of CHINFIÉ. It also elevates the brand's original mid-market positioning into a brand product for the luxury market
CHINFIÉ is a cosmetic brand for women of all ages with Chinese skin.
This brand redesign redefines CHINFIE's market positioning and visual symbols.
The Chinese elements that were weakened initially in the brand were enhanced to highlight the brand's Chinese cultural identity. The use of traditional and modern aesthetics collided with the new image of CHINFIÉ. It also elevates the brand's original mid-market positioning into a brand product for the luxury market
